Frequently Aasked Questions

General Platform & Usage

Q - Who is TheOptimizer for?

TheOptimizer is built for media buyers, affiliate marketers, and performance marketing teams who run paid campaigns across multiple ad networks and need to manage, optimize, and scale them efficiently. Whether you are a solo media buyer or part of an agency managing dozens of ad accounts, TheOptimizer is designed to fit your workflow.

Q - What can TheOptimizer do for my campaigns?

TheOptimizer connects your ad networks (like Facebook, TikTok, Taboola) and trackers (like ClickFlare, Voluum) in one dashboard. It lets you see accurate cost and revenue data in one place, automate optimization tasks (pausing ads, changing bids/budgets) via rules, and launch campaigns in bulk.

Q - Which ad networks does TheOptimizer support?

Facebook (Meta), Google Ads, TikTok, Taboola, Outbrain, MGID, RevContent, MediaGo, BigoAds, Adskeeper, NewsBreak, YahooDSP, and Trillion (Beta).

Q - Can I use TheOptimizer without a third-party tracking platform?

Yes. You can use TheOptimizer only with ad network data. A tracking platform is optional.

Q - Does TheOptimizer make changes to my campaigns automatically?

Only if you set up automation rules and tell it to. Nothing happens by default — you decide what the platform is allowed to do, under what conditions, and on which campaigns. You control the thresholds, time windows, and actions for every rule.

Q - What permissions does TheOptimizer need to access my ad accounts?

For Facebook, Google Ads, and TikTok, you connect via OAuth (logging in with your account) and granting standard ads management permissions. For native ad networks (Taboola, Outbrain, MGID, etc.), you provide API credentials generated from within the ad network's own settings.

Q - Can I manage campaigns from multiple ad accounts in one view?

Yes. The Campaigns section shows all campaigns from all connected ad accounts for a given network in a single table. This is one of the main advantages over native ad managers, where you can only view one ad account at a time.

Q - How quickly does data sync after I connect my ad account?

Data typically starts appearing within a few minutes. For newly added accounts, the platform pulls data for the past 30 days. Selecting a date range older than that may show no data initially.

Q - Can I invite my team members to my account?

Yes. The multi-user feature is available starting from the Master plan. Admins can invite sub-users and assign them specific ad accounts. Sub-users only see data for the accounts assigned to them.

Automation Rules

Q - What is the difference between a Standard Rule and a Global Rule?

A Standard Rule applies only to campaigns you manually select. If you launch a new campaign, you must manually add it. A Global Rule applies to an entire ad account — any new campaign launched in that account inherits the rule automatically. For safety nets like stop-loss rules, Global Rules are the safer choice.

Q - What kind of actions can automation rules take?

Rules can pause or resume campaigns/ad sets/ads, increase or decrease budgets and bids, clone campaigns, send you email or Slack alerts, and more. Every action is conditional — it only fires when the conditions you define are met.

Q - My automation rule did not trigger. How do I debug it?

Check the Logs section and look at the generated Logs for that campaign. The most common reasons might be:

• the wrong metric is being used in the conditions: For example Revenue instead of "Revenue (tracker)", or "Budget" instead of "Daily Budget" etc.
• you have a time condition and the time has not arrived yet.
• the conditions were simply not met during the evaluation window.
• An error occured which should be visible in Logs

Q - My new campaigns are not being picked up by my rules. Why?

If you are using Standard Rules, new campaigns must be added manually to the rule. Switch to a Global Rule so all future campaigns in that ad account are covered automatically.

Campaign Creator

Q - Which ad networks support campaign creation from TheOptimizer?

Facebook, Taboola, Outbrain, RevContent, MGID, and AdsKeeper. Native ad networks support both an interactive interface and an Excel bulk uploader. Facebook uses the interactive interface only.

Q - Why can't I create campaigns for TikTok or Google Ads from TheOptimizer?

Campaign creation is not currently supported for TikTok, Google Ads, MediaGo, or some other networks. Our team is currently working to expand the coverage of ad networks that support campaign creation, so make sure to check with our support regarding the progress.

Q - Can I upload new ads into an existing campaign?

Yes. Uploading new ads or ad sets is supported for all ad networks for which campaign creation is supported.

Q - What happens if a campaign fails to be created?

The failed action will be available in the Camapign Creator Queue, along with an error message. You can use the Retry button and try to push the campaign again, or check the error message, make the necessary fixes and then retry.

Troubleshooting & Common Problems

Q - Why am I seeing zero revenue in the Dashboard and in Totals view?

This are usually 2 reasons for this:

1. The revenue toggle in the Dashboard is set to the wrong option. TheOptimizer can be set to use the revenue from the ad network or from your tracker in the dashboard. Check the toggle in the dashboard and make sure it is set to the correct revenue option.

Q - Why do I see an asterisk (*) instead of a currency symbol on my totals?

This means you have ad accounts with different currencies (e.g., USD and EUR). TheOptimizer does not do automatic currency conversion — the total is a simple sum across currencies. Filter by individual accounts if you need accurate per-currency totals.

Q - Why is my data missing or showing empty stats?

For newly connected accounts, the first data can take up to 30 minutes to show. Also TheOptimizer only goes back 30 days of data by default. If you select a date range older than that, it will show empty. Also, it can take up to 20 minutes for the first data pull after connecting a new traffic source.

Q - How can I change the time zone?

TheOptimizer does not have a global  time zone setting. Each ad account uses it's own timezone. If you have a tracker connected TheOptimizer uses the ad accounts timezone to pull the data from the tracker.

Q - Why is there a revenue discrepancy between TheOptimizer and my tracker?

Possible reasons are:

1. You are looking at a different timezone on your tracker. When comparing revenue and conversions between TheOptimizer and your tracker make sure to use on the tracker the same timezone as the ad accounts on TheOptimizer.
2. Only a few campaigns are showing $0 revenue, causing the discrepancy. Make sure that the campaign id is being tracked and reported correctly on your tracker for these campaigns. TheOptimizer can not pull revenue or conversion from the tracker if the campaign id is not being tracked.

Q - Facebook integration is showing permission issues. How to fix?

Facebook might invalidate existing authorised sessions from time to time, causing your integration to stop working. When this happens you are going to get notified via emails with all the necessary instructions on how to fix it.

Pricing, Subscriptions & Account Management

Q - What are the pricing tiers?

TheOptimizer offers several tiers based on monthly ad spend coverage:

• Tier 1: $199/mo for up to $20,000 monthly ad spend
• Tier 2: $399/mo for up to $50,000 monthly ad spend
• Tier 3: $699/mo for up to $100,000 monthly ad spend
• Tier 4: Custom pricing for higher spend limits

Overage fees apply if you exceed your tier's limit (ranging from 1% to 0.6% depending on the plan).

Q - Is there a free trial?

Yes. TheOptimizer offers a trial period so you can explore the platform without charges. You can cancel at any point during the trial to avoid being charged.

Q - How do I cancel my subscription?

Cancel directly through the Member Area. Navigate to the membership login page to manage invoices and cancellation settings.

Q - What happens to my data if I cancel?

Your campaign data, rules, and configurations remain accessible until the end of your billing period. After that, data retention follows the standard policy outlined in the terms of service.

Integrations & Data

Q - What tracking platforms are supported?

TheOptimizer integrates with most major trackers including ClickFlare (recommended), Voluum, RedTrack, Bemob,Binom,Everflow, Google Analytics 4 and others. See the full list in the Integrations section.

Q - My tracker is not on the supported list. Can I still push my data to TheOptimizer?

Yes. Use the Google Sheets or CSV integration — export your conversion and revenue data from your tracker into a Google Sheet, connect it to TheOptimizer, and the platform syncs from it every 30 minutes. Or use our API to programatically generate and push a CSV to TheOptimizer with regular intervals.

Q - How do I handle multiple currencies across my ad accounts?

TheOptimizer does not do automatic currency conversion. Totals are displayed as a simple sum across currencies. To view accurate aggregated data, filter by individual accounts. You can also create Custom Metrics and manually apply exchange rates.

Q - Can I export my data?

Yes. The Campaigns view has an export button at the bottom of the table. It exports everything currently displayed based on your active filters and date range.

Q - Can I connect analytics tools like Google Analytics?

Yes. TheOptimizer supports Google Analytics 4 and Google Sheets under Analytics & Reporting integrations. For content arbitrage operators, Assertive Yield is also supported. Search feed providers (Sedo, System1, Tonic) can be connected for search arbitrage revenue data.

Q - Can I push my own data to TheOptimizer?

Yes. TheOptimizer supports uploading conversions, revenue, and other custom data by uploading a CSV file either manually or automatically using our API.